Crunching Data, Marketing Solutions

Darrin Rahn talks as fast as he walks and for good reason – he’s normally juggling meetings, mentoring, working, studying and writing marketing plans.

Interpreting statistical data intrigues Rahn. That’s why he’s combined two majors – agricultural business and marketing. He’s also the go-to person for marketing solutions.

He helped Dakota Hoben (’12 ag business) successfully campaign for president of the government of the student body. And he’s written award-winning marketing plans for both a product development team and the National Agri-Marketing Association competition.

“When I do marketing it’s driven from the quantitative and research perspective, the creative side is just the cherry on top,” Rahn says.

Rahn is well known in the college. In 2011, he was elected to serve as the president of the Agriculture and Life Sciences Student Council. As president he saw how clubs interact in the college and how the college interacts with other colleges.

“It was fascinating,” Rahn says.

He also took the lead on organizing a successful Ag Week, starting with an ad campaign. The “Our Roots Run Deep” slogan was printed on posters and t–shirts to increase awareness about the week’s activities and opportunities available in agriculture. The fall event included a first-time student concert and full-page newspaper advertisements outlining the weeklong schedule, which included free lunches, lectures, entertainment and a food drive.

His interest in figures also helped him in his work with Mike Duffy, an economist who analyzes farmland price trends in Iowa. This year, Iowa land prices hit record highs and Rahn was part of the team that put the data together.

Along with being involved in clubs, committees and mentoring activities, he’s also made the Dean’s list every semester.

“Being involved is what I do,” Rahn says.

Rahn is interested in the consumer end of food production. He says he was inspired by his internship with Hormel Foods Corporation. In June, he started his dream job in Minneapolis at Target as a sourcing business analyst, where he’ll collaborate with global vendors, designer partners and buyers to deliver and source Target store brand products from concept into stores. His long-term career goals are becoming a merchandise buyer or in brand management within the grocery and food product categories.